Walmart+ – Travelers Hub took a Walmart+ benefit and turned it into something bigger, a travel planning hub right on Walmart.com.

LONG STORY SHORT

We turned a membership perks into FOMO by creating a travel platform where customers could book trips and shop for vacation essentials at the same time as leveraging W+ & advertisers benefits. This simple new experience significantly increased user engagement and advertiser interest, ultimately generating over $25 million in added revenue.

How do you turn a discount into a destination?

We built a shoppable travel ecosystem that connected trip planning directly to retail purchasing. This created a new stage for advertiser storytelling, targeting customers exactly when they were ready to buy. It turned the "need" to travel into a "want" for Walmart+, creating value for every stakeholder involved (including the customer).

Design

Advertisers’ PARADISE

Advertisers gained something only Walmart could deliver, a huge audience planning real trips and stocking up on essentials in the same ecosystem.
The experience created genuine FOMO around becoming a Walmart+ member while spotlighting advertiser products and deals, turning the whole thing into a win-win-win for customers, brands, and Walmart+.

The benefits

Because the whole experience is powered by Expedia, Walmart+ members instantly unlock access to more than 900,000 properties, 500+ airlines, 100+ car rental companies, and thousands of activities worldwide, all from one place they already shop.

ChatGPT said: Walmart+ Travelers Hub transformed a member benefit into a shoppable travel experience—connecting customers, advertisers, and exclusive perks through a dynamic, data-driven retail media platform. — Check the 2025/26 live version here

Walmart+

Walmart teamed up with Expedia Group to give Walmart+ members real travel perks, not just discounts. Members can book trips directly through Walmart and earn Walmart Cash, 5% back on hotels, vacation rentals, car rentals, and activities; 2% back on flights; and a blended rate on vacation packages.

The Hub

The Travelers Hub lets brands appear right where decisions were being made, blending their stories into a seamless retail and travel experience leveraging the massive Walmart’s scale, data, and ecosystem.