ABOUT THE CHALLENGE:
This challenge was presented to us at the 2014 One Club Creative Boot Camp by Muhtayzik|Hoffer for Amazon Student.
We were asked to encourage freshmen college students to join 'Amazon Prime.'
MANIFESTO
"We are taught that the most important thing is ‘success,’ and to avoid failure at all costs.
Why do we do that to ourselves? Post-it notes, the microwave, corn flakes, and potato chips were all based upon failures.
The truth is failure doesn’t mean – you accomplished nothing, It means – you learned something.
Failure doesn’t mean – you should give up, it means – try harder. Embrace it and keep on failing until you learn.
Fail all you want.
If there’s a time that’s OK to fail, that’s college. College is the time to try new things, to open your mind, to experiment.
Sure, some times trying new things could take you to face failure at some point or another.
We believe failure leads to success. Welcome to college. Welcome to life, welcome to failure."
ABOUT THE CAMPAIGN:
Consequences are unavoidable, but Amazon makes it less painful with Amazon Student: Free 2-day shipping and all the advantages that comes with Amazon Prime.
We want to take this and encourage student to keep trying and to keep failing until they learn. It’s OK to fail and it could be fun. This is why we created our campaign. Called “Welcome To Failure”— it embraces failure.
AWARDS: 1st Place (Gold) at One Club Boot Camp, San Francisco 2014
CREDIT: O. Hernan Bogado, Maximo Centeno, Eric Franckman, Allan Wai Lun Chan, Conor Rechtschaffner, Jacqueline Tram Nguyen Dorman.