MetLife – just in case (PEACE OF MIND) Insurance feels like a waste of money—until the moment you actually need it.
This campaign captures that sudden shift from 'Life is beautiful' to 'Life is chaotic.' For those crucial turning points, there is MetLife: Peace of Mind. Guaranteed.
The Idea:
Life is beautiful, but it sometimes sucks.
Created a campaign for the 'Just in Case' moments—when the unexpected happens and peace of mind becomes the most valuable thing you own.
We visualized the moment reality shatters the bubble, reminding people that there’s actually something they an do to prepare for those 'just-in-case' moments.
"Don’t waste it"
COPY:
Natural disaster insurance is a waste of money. Till it isn’t.
MetLife– Piece of Mind. Just in case.
"Think About it"
You don’t think about Natural disaster insurance. Till you do.
MetLife– Piece of Mind. Just in case.
"Make it Make Sense"
COPY:
Natural disaster insurance doesn’t make sense. Till it does.
MetLife– Piece of Mind. Just in case.