GOOGLE Ads – Smart Campaigns As an Art Director, I played a key role in operationalizing the Google Ads rebrand for SMB, translating the new identity into practical, scalable design systems for global markets.
Long Story Short
During Google’s 2018 rebrand, I contributed to the massive global rollout of the Google Ads rebrand, creating the visual toolkits and campaign assets that defined how the brand showed up for SMBs worldwide. As an Art Director, I helped translate the new Google Ads identity into specific SMB marketing campaigns, ensuring the high-level brand strategy worked on the ground.
Role: Art Director
The Win: Successfully implemented the new Google Ads identity across the Small & Medium Business (SMB) sector.
The Work: built the visual systems, toolkits, and assets that launched the brand globally.
The Vibe: Translating "Big Tech" branding into human stories for small business owners.
Examples
The following are some examples of the work done for Google Ads
More at Google
YouTube advertising
As an Art Director, Contributed to the creative ecosystem supporting YouTube Advertising during a pivotal year, helping reinforce the brand stability that drove record advertiser retention.
Google My Business
Google helps turn people who find businesses on Google Search and Maps into new customers with a free Business Profile for storefronts or service area.
